46 - iBlush // Combating Asian Flush
Big shout out to A Seat at our Table podcast, check out Tracy and Wendy's podcast which covers Asian Australians in the creative industry.
For listening to this episode, our listeners can get 15% off their order from iBlush with the discount code BEENTOJAPANBTW (I don't get any money from this).
Asian flush has been a term that we're all familiar with. Lydia was especially affected by this, (not just her face but all over her body) and set to find a solution to this issue. Starting her company in 2020, iBlush now comes in a patch and tablet form, which can relieve symptoms of 'Asian Flush. Before this sounds too much like an ad, Lydia comes on to the show to talk about her journey of helping others with the same issue and her experience of starting a business while studying at uni.
We discuss:
- What does a bachelor of Viticulture and Oenology involve?
- How do the patches/tablets work?
- How does Asian flush work?
- How much Asian flush affects Lydia
- Adelaide vs Perth
- What it's like balancing full time university and work
- Hangover drinks from Korea
- Challenges faced running the business
Guest: Lydia Li
To find more about her business: iBlush
Items mentioned:
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Music: aKu - The Final Blow
Lydia Li
Founder of iBlush
Do you turn red when you drink alcohol? I do! And I helped thousands of people around the world to not be red and embarrassed when they drink.
I am the founder of iBlush, a company that creates solutions for Asian flush. I get terrible Asian flush myself and when I was in the first year winemaking course, I decided to find ways to not look red and unprofessional during my wine-tasting classes. After discovering the huge gap in the Australian market, I decided to take this issue into my own hands and came up with iBlush Patch!
Since then, iBlush has evolved into an international e-comm business and helped thousands of people around the world with their Asian flush. We have expanded our product range and with so much more to come. If your business idea solves your problems, it will likely solve many other people's problems. Act upon your ideas and give it a go. You will never know until you try.
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