Steve Hui

The Points Whisperer

“If there was a world where flying Business and Economy Class were the same price, logic suggests everyone would choose Business Class.” Welcome to my world of points, where using points strategically means you'll never have to fly Economy again.

Hi, I'm Steve Hui, the founder of IFLYFLAT. I got deep into the world of points over 16 years ago after realising that so many people, even the smartest in their fields, did not realise the value of points. It began as a personal discovery that I could experience life at the pointy end at bargain prices, and I wanted others to experience that blissful way of travelling, too.

Now, 12 years later, I'm regularly in the newspapers and on TV as 'The Points Whisperer.' My company IFLYFLAT specialises in helping business owners turn their business expenses into points, and those points into Business Class tickets. We also help anyone who has collected a stash of points to turn them into Business Class flights to anywhere in the world.

It's incredibly rewarding to see people experience the comfort and luxury of Business Class, who never thought they could afford to fly in the pointy end. And now they can do it regularly without paying the expensive prices.